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March 07, 2008

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Mike Malina

HSX is definitely a good one. I've switched over to Media Predict (www.mediapredict.com) lately, and I'm having fun with that. It runs on Inkling, so users of that system can pick up MP quickly.

It's less detailed from the financial side (although I guess this stuff is forthcoming). What's cool is that they've used markets to drive actual content deals. Last year they did a deal with Simon & Schuster books where markets drove the pubsliher's decision of whom to publish -- got picked up by the New Yorker and more. Very cool.

They're both good sites. (I went to MP because I'm trying to win an iPhone.) Either way, these things are totally the future and a fascinating way to value the potential of content.

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